Pay once. Use forever.

One price for your whole team — no per-user fees.

Trusted by 19,000+ teams, including

Starter

For freelancers & small teams

$99

One-time payment

30-day money-back guarantee

5 users
5 workspaces
2,000 records per workspace
5,000 records per org
10GB storage
50 automations / month
3 webhooks
3 dashboards
1 custom role
20 req/s API rate limit
Community support

Growth

For growing teams

$299

One-time payment

30-day money-back guarantee

30 users
25 workspaces
2,000 records per workspace
25,000 records per org
100GB storage
250 automations / month
10 webhooks
10 dashboards
3 custom roles
50 req/s API rate limit
Email support

Best Value

Scale

For large organizations

$999

One-time payment

30-day money-back guarantee

150 users
100 workspaces
2,000 records per workspace
100,000 records per org
500GB storage
2,500 automations / month
50 webhooks
25 dashboards
5 custom roles
200 req/s API rate limit
Email support

Pro

Add-on for Starter, Growth, or Scale

$500/year

Scale & Limits

20,000 records per workspace

Up from 2,000

10x records per org

Multiplies your tier's org record limit

150 custom fields per workspace

Up from 30

50 custom roles per workspace

Up from 1–5 on base tiers

50 dashboards

Up from 3–25 on base tiers

Higher API rate limits

2× your tier's API rate limits

5x workspaces

Multiplies your tier's workspace limit

Automation & Data

Scheduled automations

Run workflows on a timer or recurring schedule

Conditional automations

Trigger workflows based on field conditions

Automation chaining

Trigger automations from other automations

Bulk actions

Update, move, or delete records in bulk

Cross-workspace records

Records across workspaces with live sync

Instant queries

Lightning-fast data loading powered by caching

Public view controls

Filters, passwords, and custom URLs

Governance & Support

Record-level permissions

Control who sees what at the row level

Saved Views

Save and share filtered, sorted views

Executive reporting

Generate high-level reports across workspaces

Audit logs

Track every action and data change

Compliance addenda

HIPAA, GDPR, FERPA, financial, and legal

White label

Custom domain and branding

Priority support

Fast responses from our engineering team

Pro unlocks features and raises record/field limits.
Your other plan limits stay the same.

Learn more

Enterprise

Everything in Pro, plus dedicated infrastructure, SLA, account manager, and custom development.

"Blue is the result you'd get if Marie Kondo fixed PM tools. Simple and sublime. " @oziboomer

" I fell in love with this product. Absolutely beautiful. It actually inspires me to use it. " @codequeen

" Blue is very intuitive and actually a joy to use, which is important for a tool that I use every day. " @maesk

Save 97%vs venture-backed tools.

See how much your team would save with Blue.

Users

Over

Advanced features

monday.com$12/user/mo

$12,960

Asana$11/user/mo

$11,880

Linear$10/user/mo

$10,800

Notion$10/user/mo

$10,800

ClickUp$7/user/mo

$7,560

Trello$6/user/mo

$6,480

Growth

$299

One-time payment

Compare features

You save

$9,781

vs. average over 3 years

How is this possible?

We don't have hundreds of employees or investor obligations. Just a small team building a great product.

years profitable

VC funding

100%

customer-funded

15K+

commits

2.0M+

lines of code

19K+

organizations

Most tools like charge $10–80 per user per month. They have to — hundreds of employees and investor obligations demand it.

We keep costs low and pass the savings to you. No board to answer to. No quarterly earnings pressure. Just a focused product that gets better every week.

— Manny

Read our full strategy

Manny, founder of Blue

Plans and features

See exactly what's included.

Feature

Starter

$99 one-time

Growth

$299 one-time

Scale

$999 one-time

Pro

$500/year

Learn more

Enterprise

Custom

Limits

Users

150

—

Unlimited

Workspaces

100

5x plan

Unlimited

Records per workspace

2,000

20,000

200,000

Records per org

5,000

25,000

100,000

10x plan

Unlimited

Custom fields per workspace

150

Unlimited

Storage

10GB

100GB

500GB

—

Unlimited

Automations / month

250

2,500

—

Unlimited

Dashboards

200

Custom roles per workspace

Webhooks

—

Unlimited

Core Features

All field types (23+)

Board view

Table view

Database view

Calendar view

Timeline view

Real-time collaboration

Forms

API access

Webhooks

Trigger-based automations

Custom roles & permissions

Field-level permissions

Mobile apps

Pro Features

Record-level permissions

Saved Views

Scheduled automations

Conditional automations

Cross-workspace records

Executive reporting

Audit logs

White label

Bulk actions

HTML email templates

Compliance

GDPR compliance

GDPR (Health Data Addendum)

HIPAA compliance (BAA)

FERPA (Education Data)

Financial Data Addendum

Legal Data Addendum

Self-serve addendum signing

Support

Email support

Priority support

Dedicated account manager

Custom training

SLA guarantee

Enterprise Only

Custom integrations

Dedicated infrastructure

Roadmap priority

Hear from our customers

Real teams using Blue every day. See all stories →

David Zack

Ray Brown

Ana

Dan Deigan

Grant Collins

Nadia Schoeman

Barry Rodriguez

Akshay Datt

"After 30 years in project management I have discovered Blue — and it is blowing me away. The user interface is fantastic, simple to use and so easy to understand."

Lorenzo Hickey

CEO, Shapeshift World

Frequently asked questions

You pay once for a plan and get ongoing access at that plan's limits. No monthly fees, no annual fees, no per-user charges. Your plan determines scale (users, workspaces, storage, records), and you can upgrade at any time by paying the difference. Pro is an optional $500/year subscription that unlocks advanced features on top of any plan.

Your plan purchase is a one-time payment. The only optional recurring cost is Pro ($500/year), which adds advanced features on top of any plan. To keep the platform financially sustainable long-term, Blue reserves the right to introduce a small annual platform maintenance fee (up to $50/year per organization) as a safety valve. It is not part of the current pricing. Organizations on Pro are exempt — Pro includes platform maintenance. If the fee ever applies, you will receive at least 90 days' advance notice and a 90-day export window to download all of your data. See our billing documentation and terms for full details.

Yes. You can upgrade from Starter to Growth or Scale at any time by paying the price difference. Your data, workspaces, and settings are preserved.

Pro is a $500/year add-on that unlocks advanced features on top of any plan: 20,000 records per workspace, 150 custom fields, record-level permissions, saved views, scheduled automations, reports, white label, and more. Pro also multiplies your plan's workspaces 5× and records per org 10×.

Yes. All roles — owners, admins, members, clients, and view-only users — count toward your plan's user limit.

We use Stripe for secure payments and accept all major credit cards including Visa, Mastercard, and American Express.

Contact us for an Enterprise plan. We'll build a custom package with dedicated infrastructure, a dedicated account manager, and limits tailored to your organization.

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