Our mission to organise the world's work.

We're an independent company with a passion for helping teams work better, together.

6,000+ Customers

Thousands of organizations trust Blue for the mission-critical work.

120+ Countries

Blue is used in every continent across the world.

100,000+ Processes

We power a variety of processes and projects.

2M+ Records

We store, track, sort, and tag millions of records.

33TB+ of Data

Customers rely on us to safeguard their company's data.

7+ years in business.

We've been doing this for years, and we're just getting started.

Message from CEO.

We built this for you.

Hey there,

I'm Manny, the founder and CEO of Blue.

I created Blue to address the challenges I faced while scaling my consultancy, Mäd.

Turns out — many people struggle to stay organized and streamline their business processes.

The central idea is that Blue is easy to use, so your team actually use it.

We have all wasted money on software platforms that promised much but failed to deliver: they are rigid, awkward, and take forever to understand.

Blue is different — It's super easy to use, incredibly flexible, and yet powerful enough for serious work.

And the great thing is that you don't have to change your processes!

Blue adapts to your existing processes — giving you visibility, automations, and peace of mind. You'll sleep well at night knowing that nothing slips through the cracks.

So that's why I built Blue — because there is no company with a simple solution for scaling operations, without all the fluff.

Thanks for reading, and I hope you enjoy using Blue — I know that we enjoy building it!

Stay productive,

Emanuele "Manny" Faja
Founder & CEO of Blue.

Our Values.

Nothing meaningful was ever accomplished in the short term.


Anyone can make things complex. We strive to make things as simple as they should be, but no simpler.

Long Term Thinking.

We make decisions based on the long term — even if that means hard work or difficult choices.


We prioritize ideas that are easy to understand and convey to anyone.

Attention to Detail.

The small things are the big things. We take pride in our attention to detail.

Customer Obsession.

We don't have investors, so we must have an incredible focus on our customers.

Deep Work.

We value collaboration, but we know that quality requires time working alone, deeply.