We've been running Bloo for over four years, and almost 6,000 organizations have signed up and tried our platform. It's been an incredible journey, and we're proud of how far we've come.
We're now ready to take the next step in our evolution, and we're excited to announce that we're rebranding to Blue!
Why the change? Well, first and foremost, we feel that the new name better represents who we are and what we do. Bloo has always been about simplifying project management, and the color blue is often associated with calmness and clarity - two things that are essential for success in any project.
In addition, we feel that the new name will help us better reach our target market. Our research shows that people associate the color blue with trustworthiness and dependability - two qualities that are essential in any project management system.
We're also excited about the new direction that the Blue brand will take us. We have some big plans for the future, and we can't wait to share them with you!
In truth, this is actually a switch back to Blue. Blue was actually our very first name, inspired by the fact that our business model, SaaS, was the opposite of that of our sister company Mäd (mad.co)
Mäd was red, and so...Blue.
But, we couldn't find — or afford ;) — a good "blue" domain name, and so we switched to Bloo.
Now we are changing back to blue, with our new domain blue.cc
This is a big decision for us, and we want to share why we're doing it, and what it means for our customers.
First and foremost, we are still the same company, working on the same platform, and with the same long-term focus on building the world's best project management software. We don't have outside investors, we're 100% focused on our own customers.
Second, the color blue is associated with trustworthiness, dependability, and strength. That's how we want our customers to feel when they use our platform: confident that their projects are in good hands.
Third, we believe that the name "Blue" will help us better reach our target market. Our research shows that people associate the color blue with trustworthiness and dependability - two qualities that are essential in any project management system.
If you're an existing customer, there is nothing you need to do. In the next few weeks, you'll see the brand change across our website, support channels, and also our web and mobile applications. The old domain will automatically redirect to the new domain, so you don't need to update any links or bookmarks.
We're really excited about this change, and we hope you are too!
Thanks for reading, and we hope to see you on the new Blue! :)