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Unlike rigid enterprise platforms, Blue offers four deployment models with no feature penalties. Every customer gets the latest updates and full functionality, regardless of how they deploy. This guide helps partners match customers with their ideal deployment architecture.

Deployment Models Overview

Model	Infrastructure	Data Location	Setup Time	Ideal For
Cloud	Blue-managed multi-tenant	AWS Europe	Immediate	Most enterprises
Hybrid	Dedicated Render instances + Customer AWS database	Customer-controlled database	1-2 days	Data sovereignty needs
On-Premise	Customer infrastructure	Fully on-premise	1-2 weeks	Government & high security
White-Label	Blue infrastructure, partner branding	Blue-managed	1 week	MSPs & resellers

Cloud

Architecture

• Infrastructure: Multi-tenant SaaS on AWS (database) and Render (application)
• Region: Primary hosting in Europe (GDPR compliant)
• Availability: 99.9% uptime SLA
• Setup: Immediate - same platform as self-service customers

Benefits

• Zero infrastructure management - Blue handles everything
• Instant provisioning - Start immediately
• Automatic updates - Always on latest version
• Full backup & DR included
• No size limitations - From 10 to 10,000 users

Pricing Structure

• Simple license fee per month
• No infrastructure costs
• No setup fees
• Predictable monthly billing

Best For

• Companies wanting minimal IT involvement
• Organizations prioritizing speed to deployment
• Businesses without specific data residency requirements
• Growing companies needing to scale quickly

Hybrid

Architecture

• Application Layer: Dedicated Render instances (Blue-managed)
• Database: Customer's AWS account in same region
• Connection: Direct secure connection between layers
• Updates: Blue-managed for application, customer-controlled for database

Unique Advantages

• Direct database access - Query with MySQL, Power BI, or any BI tool
• Lightning performance - Dedicated resources just for them
• Data sovereignty - Complete control over data location
• Best of both worlds - Managed application, controlled data

Technical Requirements

• AWS account in same region as Blue services
• Database administration capabilities
• Backup strategy for database (Blue can help setup)

Pricing Structure

• Monthly license fee
• Base infrastructure cost
• 20% markup on Render hosting costs
• Usage-based scaling for resources

Best For

• Organizations needing direct database access for BI/reporting
• Companies with data residency requirements
• Enterprises wanting performance guarantees
• Businesses with existing AWS infrastructure

On-Premise

Architecture

• Deployment: Docker containers provided by Blue
• Infrastructure: Customer's servers/cloud
• Updates: Customer-controlled (must stay current for support)
• Mobile Apps: White-labeled and pointed to on-premise instance

Key Capabilities

• Full functionality including all enterprise features
• Cloud integrations work - Zapier, Make, etc. via custom API endpoints
• Mobile apps included - Fully branded iOS/Android apps
• Complete data isolation - Nothing leaves your infrastructure

Technical Requirements

• Docker/Kubernetes environment
• SSL certificates and domain management
• Database administration expertise
• Network configuration for API access

Support Model

• Local IT partner typically required
• Blue supports latest version only
• Update required for troubleshooting older versions
• Customer responsible for infrastructure issues

Pricing Structure

• License fee
• One-time setup fee (varies by complexity)
• Optional professional services for deployment
• Annual support contract

Best For

• Government agencies with strict data requirements
• Financial institutions with regulatory constraints
• Organizations in countries with data localization laws
• Companies with existing container infrastructure

White-Label Cloud: Your Brand, Our Platform

Architecture

• Infrastructure: Blue-managed cloud
• Branding: Complete white-label
• Multi-tenancy: Support for multiple client instances
• Cascading white-label: Your customers can white-label too

MSP/Reseller Benefits

• Set your own pricing to end customers
• Multiple branded instances for different market segments
• Your brand everywhere - apps, emails, URLs, API
• No infrastructure headaches - Blue manages everything

Commercial Model

• Volume-based licensing
• You set end-customer pricing
• Monthly billing from Blue
• Support can be Blue or partner-provided

Best For

• Managed Service Providers (MSPs)
• Industry-specific solution providers
• Consulting firms with proprietary methodologies
• Regional resellers wanting local branding

Migration Paths Between Models

Migration Path	Timeline	Downtime	Process	Cost
Cloud → Hybrid	2-3 days	2-4 hours	Database migration to customer AWS	One-time migration fee
Cloud → On-Premise	1-2 weeks	4-6 hours	Full export, container deployment, data import	Setup fee + migration services
Hybrid → On-Premise	1 week	2-4 hours	Application container deployment, database migration	Setup fee + professional services
Any Model → Cloud	1-2 days	2-4 hours	Data export and import to Blue cloud	Minimal migration fee

Decision Framework

When speaking to a prospect, you can Figure out which deployment method makes the most sense for them based on these key factors:

1. Data Control Requirements?

   • No special requirements → Cloud
   • Need database access for BI → Hybrid
   • Strict data sovereignty → On-Premise

2. IT Capabilities?

   • Minimal IT resources → Cloud
   • AWS expertise → Hybrid
   • Full DevOps team → On-Premise

3. Compliance Needs?

   • Standard business → Cloud
   • GDPR with data residency → Hybrid
   • Government/military → On-Premise

4. Business Model?

   • Direct enterprise sale → Cloud/Hybrid/On-Premise
   • Reselling to multiple clients → White-Label

5. Performance Requirements?

   • Standard performance → Cloud
   • Guaranteed resources → Hybrid
   • Complete isolation → On-Premise

The No-Penalty Promise

Regardless of deployment model:

• Same features - Every model gets full functionality
• Same updates - Latest version available to all
• Same integrations - API, Zapier, Make all work
• Same mobile apps - iOS/Android included
• Same support quality - Enterprise support for all

The only differences are where data lives and who manages infrastructure.

Responsibilities by Model

Responsibility	Cloud	Hybrid	On-Premise	White-Label
Application Servers	Blue	Blue	Customer	Blue
Database	Blue	Customer	Customer	Blue
Backups	Blue	Shared	Customer	Blue
Updates	Blue	Blue/Customer	Customer	Blue
Security Patches	Blue	Shared	Customer	Blue
Scaling	Blue	Blue/Customer	Customer	Blue
Monitoring	Blue	Shared	Customer	Blue
SSL/Certificates	Blue	Blue	Customer	Blue