The principles that guide every decision we make and every line of code we write.
Simplicity
Anyone can make things complex. We strive to make things as simple as they should be, but no simpler.
Long Term Thinking
We make decisions based on the long term — even if that means hard work or difficult choices.
Clarity
We prioritize ideas that are easy to understand and convey to anyone.
Attention to Detail
The small things are the big things. We take pride in our attention to detail.
Customer Obsession
We don't have investors, so we must have an incredible focus on our customers.
Deep Work
We value collaboration, but we know that quality requires time working alone, deeply.