We're an independent company with a passion for helping teams work better, together.
Our mission is to organize the world's work.
Globally distributed team and infrastructure
This is where the work happens.
Message from the CEO
We built this for you.
Hey there,
I'm Manny, the founder and CEO of Blue. I created Blue to address the challenges I faced while scaling my consultancy. Turns out — many people struggle to stay organized and streamline their business processes.
The central idea is that Blue is easy to use, so your team actually use it. We have all wasted money on software platforms that promised much but failed to deliver: they are rigid, awkward, and take forever to understand.
Blue is different — It's super easy to use, incredibly flexible, and yet powerful enough for serious work. And the great thing is that you don't have to change your processes! Blue adapts to your existing processes — giving you visibility, automations, and peace of mind. You'll sleep well at night knowing that nothing slips through the cracks.
So that's why I built Blue — because there is no company with a simple solution for scaling operations, without all the fluff.
Thanks for reading, and I hope you enjoy using Blue!
I know that we enjoy building it!
Stay productive,
Emanuele Faja
Founder & CEO of Blue
Why Blue is different
from other platforms.
We've built Blue from the ground up with a different philosophy. One that puts simplicity, flexibility, and customer success at the core of everything we do.
Built by operators, for operators
We've felt your pain. Blue was born from real-world experience scaling businesses, not venture capital boardrooms pushing growth at any cost.
Simple enough for everyone, powerful enough for enterprises
Your team will actually use Blue because it's intuitive. Yet it scales effortlessly from 5 to 5,000 users without architectural changes.
Adapts to you, not the other way around
We don't force you into rigid workflows. Blue molds to your existing processes while giving you the tools to improve them over time.
Awards & Recognition
Trusted by thousands of teams worldwide and recognized by industry leaders.
Funding
We're backed by the most demanding investors in the world: our customers.
While others chase venture capital, we've chosen a different path. We're proudly bootstrapped, which means we answer to our customers, not to a board room. This independence allows us to focus on building the best product possible, make decisions for the long term, and maintain the company culture that got us here.
Our investors? Every customer who believes in our vision. Every team that trusts us with their workflows. Every person who chose Blue over the heavily-funded alternatives. You're not just users – you're partners in building something sustainable.
Our Journey
Blue is born
Founded in response to the challenges of scaling a consultancy. The vision: make process management delightful.
First paying customer
Blue's first customer validates the vision. The journey from concept to reality begins.
1,000 customers milestone
Word spreads about Blue's unique approach. Teams love the simplicity and power combination.
API Launch
API launches with 100% feature coverage, enabling powerful integrations and automation capabilities.
Rebranding
Bloo becomes Blue, marking a new chapter in our journey with a refreshed brand identity.
White Label launch
Enterprise features including White Label, advanced permissions, and API v2 help Blue scale to enterprise customers.
The journey continues
Committed to our mission: organize the world's work by building the best process management platform on the planet.
Want to learn more?
Dive into our insights where we share our thoughts on building better processes, scaling operations, and creating a world-class product without venture capital.
Read our insights